Where Business Starts

Startup Lawyers Dedicated to Helping You 
Launch and Build a Great Businesses



We'll help you turn your Great Idea into a Great Business

New Business Setup

We create the best business structure for your longterm needs. We help you protect your assets and minimise tax, while preparing your business for growth.


We provide free upfront advice on how to get started. All services are fixed-price and affordable so you can always get the best advice to help you grow.

Accounting & Support

Free accounting setup and ongoing access to the financial, banking, insurance & technology resources you’ll need for a successful business.

Have questions about starting a new business? Ask us now…

General Standards makes it easy and affordable to start a new business – it’s Where Business Starts™.


After speaking to an experienced General Standards lawyer, you’ll know exactly what legal and financial steps to take to get your business up and running. Our low, fixed-price fees mean you can always afford the very best advice and services without the fear of unexpected costs. We’ve worked with hundreds of startups around Australia and know that the easiest way to share our knowledge is to simply have a conversation with you.

So, take a step in the right direction and book a meeting with General Standards today – it’s free.

Find a time that suits you for a free meeting…

View Schedule + Book Meeting

Our Most Popular Services


Company Registration

Full Legal Advice
Same Day-Registration
ABN, TFN & GST Setup


Privacy Policy

2014 Compliant
Tailored for You
Free for Clients


Shareholder Agreement
Full Legal Advice
Fast Turnaround
Fully Implemented


Share Vesting Agreement

Protect Issued Equity
Simple Process
Legally Compliant

Free for Clients

Xero Accounting Setup

Setup by Accountant
Tailored for You
2+ Month’s Free Xero


Website Terms & Conditions
Suits all Websites
Tailored by Lawyer
Free Privacy Policy

General Standards has helped us with simple & complex legal matters. It’s been very professional yet affordable the whole way.

RecruitLoop.com, Michael Overell - CEO & Co-Founder

About Us

General Standards is a law firm like no other

General Standards helps entrepreneurs start a new business. Whether its an online startup, a new app or a new cafe, General Standards’ lawyers provide free upfront help, fixed-price legal services and experienced legal advice. We work to make sure your business is built on the strongest foundations by working with other professionals in accounting, insurance, technology, finance and beyond to connect entrepreneurs with the best advice possible to start a new business. That’s why General Standards is Where Business Starts™.

General Standards aims to make law affordable, accessible & convenient. We do this with:

  • Free upfront meeting
  • A dedicated lawyer (or team) assigned to you
  • Wide rage of fixed-price legal services
  • Affordable hourly rates for complex matters
  • Fast turnaround on all services & documents
  • Support for the startup ecosystem with education & special-price services

To maximize speed and minimise costs a, we perform a lot of our services virtually. We are a global firm with a local presence in Melbourne, Sydney, New York & London.We encourage our clients to have a personal relationship with their lawyer that extends beyond the “legal” so that General Standards can use its resources, in whatever way, to help our clients succeed.

General Standards has developed world-class documentation and processes that let lawyers spend more time with you, learning about your business, and less time drafting documents. We translate this efficiency into fair-pricing. The result is advice from experienced lawyers, that have decided to become “startup specialists”, and make themselves available at a rates that are fair to both the lawyer and the client.

All clients receive:

  • Fixed-price legal services
  • 12 months discounted hourly rates for complex matters
  • Free accounting setup & 2 month Xero subscription

Book a Meeting and Talk with A Startup Lawyer for FREE

Contact Us

If you have a startup you would like to discuss,
get in touch with us.

GPO Box 3393
Melbourne VIC 3000


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