Where Startups Start
Startup Lawyers Dedicated to Helping You
Launch and Build a Great Business

Melbourne + London + New York
A Global Firm With a Local Reach
Startup Lawyers Dedicated to Helping You
Launch and Build a Great Business

Melbourne + London + New York
Turning Ideas Into Businesses
Startup Lawyers Dedicated to Helping You
Launch and Build a Great Business

Melbourne + London + New York

We'll help you turn your Great Idea into a Great Business

New Business Setup

We create the best business structure for your longterm needs by protecting your assets and minimising taxes while preparing your business for growth.


We provide free upfront advice on how to get started. All services are fixed-price and affordable so you can always get the best advice to help you grow.

Accounting & Support

Accounting setup and ongoing access to the financial, banking, insurance & technology resources you’ll need for a successful business.

General Standards makes it easy and affordable to start a new business...

We work with hundreds of startups every year and know that the easiest way to share our knowledge is to simply have a conversation with you. After speaking to an experienced General Standards lawyer, you’ll know exactly what legal and financial steps to take to get your business up and running. Our low, fixed-price fees mean you can always afford the very best advice and services without the fear of unexpected costs. All it takes to get started is a free conversation with one of our startup lawyers – book now in your preferred country.

Our Partnerships

General Standards is a sponsor and legal partner to Startup Weekend

General Standards lawyers are regular instructors at General Assembly

General Standards lawyers are proud sponsors of the StartupBus

General Standards is a proud member and educator with the WeWork community.

General Standards is the official legal partner to Founder Institute in Australia

General Standards’ sister firm Standard Ledger offers specialist startup accounting.

About Us

Kurt Falkenstein

Founder + Australian Partner

Kurt is the founder of General Standards. He commenced practice in 2005 and has advised hundreds of early stage businesses through their formation and growth, as well as being an investor and director of both Australian & US startups.

Campbell Unsworth

UK Partner

Campbell is the firm’s UK Partner, and has worked with dozens of UK and Australian startups. He has over 10 years experience in private practice and as in-house counsel for startups. Prior to joining General Standards, he was a senior associate at Minter Ellison (UK) and at Corrs Chambers Westgarth (Australia).

Spencer Wolff

NYC Partner

Spencer is the firm’s Partner in New York City. A graduate of Harvard College, Spencer holds a JD from Columbia Law School and a Masters in Law and Economics from Sciences Po, Paris. He pursued private practice in corporate and media law before joining General Standards.

General Standards are the pioneers in truly affordable full-service legals for startups – our expert lawyers provide more value than any do-it-yourself website could ever offer, using plain language to deliver valuable commercial outcomes. Our startup lawyers are approachable and accessible, and the whole firm stands behind your startup from day one. Our style of legal services helps you find the fairest path forward – our experience has shown this is also usually the fastest. This approach is why founders, venture capital firms, accelerators and even large companies all use General Standards – we don’t differentiate on price or service because of your relative size or wealth.

Featured Clients

Book a Meeting and Talk with A Startup Lawyer for FREE

Not in Australia? Choose UK or USA

Don't Miss Out!

Sign up to find out about our upcoming events and startup-related news.

Welcome to the club! Thank you for signing up.
Oops, an error has occurred! Please email us at mail@generalstandards.co to be added to the mailing list.