Where Businesses Start
Startup Lawyers Dedicated to Helping You
Launch and Build a Great Business
A Global Firm With a Local Reach
Startup Lawyers Dedicated to Helping You
Launch and Build a Great Business
Turning Ideas Into Businesses
Startup Lawyers Dedicated to Helping You
Launch and Build a Great Business

We'll help you turn your Great Idea into a Great Business

New Business Setup

We create the best business structure for your longterm needs by protecting your assets and minimising taxes while preparing your business for growth.


We provide free upfront advice on how to get started. All services are fixed-price and affordable so you can always get the best advice to help you grow.

Accounting & Support

Free accounting setup and ongoing access to the financial, banking, insurance & technology resources you’ll need for a successful business.

Have questions about starting a new business? Ask us now…

General Standards makes it easy and affordable to start a new business – it’s Where Business Starts™.

After speaking to an experienced General Standards lawyer, you’ll know exactly what legal and financial steps to take to get your business up and running. Our low, fixed-price fees mean you can always afford the very best advice and services without the fear of unexpected costs.

We’ve worked with hundreds of startups around Australia and know that the easiest way to share our knowledge is to simply have a conversation with you. So, take a step in the right direction and book a meeting with General Standards today – it’s free.

Find a time that suits you for a free meeting…

View Schedule + Book Meeting

Choose your business location and talk to a startup lawyer now

About Us

General Standards is a law firm like no other.

Kurt Falkenstein

Chairman + Partner

Kurt is the founder of General Standards. He commenced practice in 2005 and has advised hundreds of early stage businesses through their formation and growth, as well as being an investor and director of both Australian & US startups.

James McQueen

Director + CEO

James is the firm’s global CEO. James started his legal career at Herbert Geer & Rundle in Melbourne and then acted as legal counsel for the National Australian Bank and The Royal Bank of Scotland. He also spent some time at Corrs Chambers Westgarth before joining General Standards.

Spencer Wolff


Spencer is the firm’s Partner in New York City. A graduate of Harvard College, Spencer holds a JD from Columbia Law School and a Masters in Law and Economics from Sciences Po, Paris. He pursued private practice in corporate and media law before joining General Standards.

Campbell Unsworth

Director + Partner

Campbell is the firm’s UK Partner, as well as being a global Director. He has over 10 years experience in private practice and as in-house counsel for startups. Prior to joining General Standards, he was a senior associate at Minter Ellison and at Corrs Chambers Westgarth.

General Standards helps entrepreneurs start a new business. Whether its an online startup, a new app or a new cafe, General Standards’ lawyers provide free upfront help, fixed-price legal services and experienced legal advice. We work to make sure your business is built on the strongest foundations by working with other professionals in accounting, insurance, technology, finance and beyond to connect entrepreneurs with the best advice possible to start a new business. That’s why General Standards is Where Business Starts™.

General Standards aims to make law affordable, accessible & convenient. We do this with:

  • Free upfront meeting
  • A dedicated lawyer (or team) assigned to you
  • Wide rage of fixed-price legal services
  • Affordable hourly rates for complex matters
  • Fast turnaround on all services & documents
  • Support for the startup ecosystem with education & special-price services

To maximize speed and minimise costs a, we perform a lot of our services virtually. We are a global firm with a local presence in Melbourne, Sydney, New York & London.We encourage our clients to have a personal relationship with their lawyer that extends beyond the “legal” so that General Standards can use its resources, in whatever way, to help our clients succeed.

Featured Partners

General Standards is Australia’s official partner of The Founder Institute, and the exclusive legal provider for the University of Melbourne’s Accelerator Program.


General Standards has helped us with simple & complex legal matters. It’s been very professional yet affordable the whole way.

RecruitLoop.com, Michael Overell - CEO & Co-Founder

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