Launch and Build a Great Business
∞
Melbourne + London + New York
Launch and Build a Great Business
∞
Melbourne + London + New York
Launch and Build a Great Business
∞
Melbourne + London + New York
We'll help you turn your Great Idea into a Great Business
New Business Setup
We create the best business structure for your longterm needs by protecting your assets and minimising taxes while preparing your business for growth.
Legal
We provide free upfront advice on how to get started. All services are fixed-price and affordable so you can always get the best advice to help you grow.
Accounting & Support
Accounting setup and ongoing access to the financial, banking, insurance & technology resources you’ll need for a successful business.
General Standards makes it easy and affordable to start a new business...
We work with hundreds of startups every year and know that the easiest way to share our knowledge is to simply have a conversation with you. After speaking to an experienced General Standards lawyer, you’ll know exactly what legal and financial steps to take to get your business up and running. Our low, fixed-price fees mean you can always afford the very best advice and services without the fear of unexpected costs. All it takes to get started is a free conversation with one of our startup lawyers – book now in your preferred country.
Our Partnerships
General Standards is a sponsor and legal partner to Startup Weekend
General Standards lawyers are regular instructors at General Assembly
General Standards lawyers are proud sponsors of the StartupBus
General Standards is a proud member and educator with the WeWork community.
General Standards is the official legal partner to Founder Institute in Australia
General Standards’ sister firm Standard Ledger offers specialist startup accounting.
About Us
Kurt Falkenstein
Founder + Australian PartnerKurt is the founder of General Standards. He commenced practice in 2005 and has advised hundreds of early stage businesses through their formation and growth, as well as being an investor and director of both Australian & US startups.
Campbell Unsworth
UK PartnerCampbell is the firm’s UK Partner, and has worked with dozens of UK and Australian startups. He has over 10 years experience in private practice and as in-house counsel for startups. Prior to joining General Standards, he was a senior associate at Minter Ellison (UK) and at Corrs Chambers Westgarth (Australia).
Spencer Wolff
NYC PartnerSpencer is the firm’s Partner in New York City. A graduate of Harvard College, Spencer holds a JD from Columbia Law School and a Masters in Law and Economics from Sciences Po, Paris. He pursued private practice in corporate and media law before joining General Standards.
General Standards are the pioneers in truly affordable full-service legals for startups – our expert lawyers provide more value than any do-it-yourself website could ever offer, using plain language to deliver valuable commercial outcomes. Our startup lawyers are approachable and accessible, and the whole firm stands behind your startup from day one. Our style of legal services helps you find the fairest path forward – our experience has shown this is also usually the fastest. This approach is why founders, venture capital firms, accelerators and even large companies all use General Standards – we don’t differentiate on price or service because of your relative size or wealth.
Featured Clients
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Prior results do not guarantee a similar outcome